Methodologies

DIRECT MAIL

CBG Strategies develops and executes targeted, engaging mail campaigns. The goal of the mail program is to place the information where voters are guaranteed to receive it, in their mailbox. We monitor the engagement of the mailers by using trackable links and QR codes.

PEER-TO-PEER TEXTING

Peer to Peer texting (P2P), is a form of standard messaging that allows users to efficiently send out texts to large quantities of people without it being classified as an automated text. P2P allows two way conversation between the sender and the recipient and can be used to collect data, persuade, or educate your target audience.

DIGITAL AD PLACEMENT

Our targeted digital ads use offline data to find your constituents online. We match the voters offline data to their online presence and then serve them advertisements on their favorite websites, apps, and social media networks. Our digital ad placement software uses the voter's physical address, phone number, and or email address to find them online. Once the software matches a voter to an online presence, we are able to serve the voter with ads as they browse the internet.

LIVE AGENT PHONE BANKING AND COLLECTION

CBG Strategies uses an in-house phone banking team to communicate with your constituents. The calls tend to address current issues, political races, as well as issue resolution throughout the state and local communities that matter to them.

POLLING

CBG Strategies uses polling to elicit and record constituent opinions on the issues and/or elected officials that impact them the most. We then use that information to tailor programming to meet the wants, needs, concerns, and desires of your constituency.